Hi, I’m
Bart.

Over the years, I’ve worked on all kinds of brands and campaigns. From big international names to local businesses. And from TV commercials to social-first campaigns.

Sometimes I lead the creative work, sometimes I’m a strategic sparring partner, and sometimes I’m simply an extra pair of hands to make good work even better.

I’m equally comfortable with strategy and execution. One day I’m working on a brand positioning or annual creative plan. The next I’m coming up with a campaign, directing on set when needed, or helping a creative team move forward.

Directly for brands, through agencies, or as part of an existing team. All good with me.

Creativity isn’t just cosmetics.

I believe creativity is about more than coming up with a fun campaign or making something look good.

Of course I love coming up with strong campaigns. But I’m just as interested in getting involved a step earlier. Because sometimes the answer isn’t a campaign at all. It might be a different way of looking at a brand, a product or a problem.

That’s why I like to look beyond the brief. What are we actually trying to solve? And is what’s being asked for really what’s needed?

That doesn’t mean everything needs reinventing. Sometimes a good idea is just a good idea.

I like being part of the team, whether that's at a brand, an agency or somewhere in between.

Getting to know the people, understanding how the organisation works and finding out what makes a brand tick. The better you know the people and the brand, the better the work tends to be.

I also enjoy working alongside other specialists. Sometimes I take the creative lead, sometimes I help shape the thinking, and sometimes I just help move a good idea forward.

Without making things more complicated than they need to be.

My background.

Over the years, I’ve worked with a range of brands. From FMCG and retail to automotive, sport, charities and pretty much everything in between. I was Executive Creative Director at Blauw Gras (ACE). These days I work as a freelance creative and strategist, both directly with brands and through agencies.

Including:

Samsung, McDonald’s, VodafoneZiggo, Aldi, PostNL, KWF, Hartstichting, Hersenstichting, KNVB, TeamNL, Nederlandse Loterij, Staatsloterij, Lotto, Krasloten, Eurojackpot, Miele, Jaguar Land Rover, DAF, Hornbach, Unilever, Duracell, Interpolis, Bavaria, Hoogvliet, Efteling, Heineken, Booking.com, KLM, Nespresso, KPN, Vattenfall, Tony’s Chocolonely, PLUS, Praxis, Coca-Cola, Vinted en Schiphol.